Treating vendors as partners

What makes a company extraordinary? In this episode, Anne and Frances study Zappos, the online shoe retailer that shaped the early days of e-commerce and even outperformed Amazon by delighting everyone in its ecosystem, from customers to employees to suppliers. They discuss how the company bet on exceptional service rather than traditional marketing, built a deliberately distinctive workplace culture, and the steps founder Tony Hsieh took to put happiness at the center of his business model.

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