Designing sales decks that start with the customer's problem

Most manufacturers don’t have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manufacturing organizations — and how marketers can finally put their positioning to work. You’ll learn how to spot alignment gaps, build a feedback loop with sales, and turn a dusty one-pager into messaging that actually drives better conversations, better leads and better results. Whether you're updating your homepage, refining your sales deck or trying to get your internal team on the same page, this conversation is packed with practical steps you can use immediately. We cover: 🔸 The alignment gaps that break messaging (and how to fix them) 🔸 How to turn positioning into sales-ready tools (homepage copy, decks, one-sliders) 🔸 Practical ways to test messaging: website behavior, analytics & sales calls 🔸 Why internal marketing matters just as much as external marketing 🔸 Real stories from in-house marketers making positioning stick inside their orgs STAY CONNECTED 🎟 Industrial Marketing Summit — March 3–5, 2026 • Austin, Texas https://industrialmarketingsummit.com/ 💬 Join the Industrial Marketing Collective — a free community for marketers at manufacturing companies https://www.industrialmarketingcollective.com/ 🎧 Manufacturing Marketer Podcast https://www.gorilla76.com/the-manufacturing-marketer/ 🔗 Connect with Brendon Forrest on LinkedIn https://www.linkedin.com/in/brendonforrest/ 🦍 Subscribe to Gorilla 76 on YouTube https://www.youtube.com/channel/UCn-g5UzBxZ7_CAknk5HJC_g NEXT IMC LIVE 🗓 December 4, 2025 — “How Gorilla 76 Uses and Thinks About Generative AI” Register here: https://www.gorilla76.com/industrial-marketing-live ABOUT IMC LIVE IMC Live is the interactive webinar series from the Industrial Marketing Collective — created for marketers at manufacturing companies. Each session is designed to help you connect with peers, sharpen your skills, and drive measurable results in your work.