How AI and ML Drive Marketing Predictions

What does it take to scale technology across one of the world’s largest marketing organizations?

In this episode of Technovation, Peter High speaks with Craig Cuyar, Global CIO of Omnicom, about leading technology transformation across a $25B global enterprise.

Craig shares how Omnicom is evolving from a holding company to a more centralized operating model, particularly in the wake of its acquisition of Interpublic Group.

Key topics include:

• Managing post-acquisition integration at global scale

• Leveraging first-party data and proprietary platforms

• Using AI’s predictive models to agentic workflows, to transform marketing

• Balancing centralization, outsourcing, and business-aligned IT leadership