Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
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Risk Thresholds and the 0.5% Rule
Simon warns about the fraud/vamp ratio risk, highlighting 0.5% chargebacks as a danger to payment accounts.
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Transcript
