Researching Successful Mascot Programs

In this episode, Don interviews Scott Cunningham who shares his event presentation philosophy and takes you behind the scenes giving you full access to the inner workings of the Atlanta Braves off-season planning process, partnership integration strategy and development of a new mascot program. Topics include staff involvement, upper management's role, collaboration with other departments, creative process from inception to production, communication documents, maintaining control over in-game inventory, requirements for promotions, challenges between Event Presentation and Partnership Departments and much more.