197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
00:00
I'm a Runner. Is It a 60 Dollar Hat?
E commerce is typically measured full direct response, single channel lead gen. But changing the way that you measure can help you triangulate what's actually happening. You're looking to educate someone, and so that they remember that thing wheth hait's through video or content in an organic or paid form. And then you are looking for high intent buyers in the places where they convert an e commerce as as they continue to make check out easier. If we look at create demand, ind capture demand strategies, at the moment, most commerce brands are full capture.
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