11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King
GTM Live
00:00
What's Inside of Salesforce?
The North Star for marketers should be marketing source revenue through an inbound website sales conversion, and then look at it as a contribution to overall revenue. And then after that, it's customer acquisition costs through those executions. I built Jumanja at a company from the ground up that was 100% outbound. 18 months later, they were 33% inbound to $35 million company,. Like substantial net new revenue acquisition in a short period of time.
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