Ep. 647: Brennan Dunn Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
How to Create a Business to Business Product That Sells
In 2011, I took a course of hers on building products. Her whole thing was very pragmatic, not very risky approach to building products that will probably sell. So it's not about building the next Airbnb instead of saying how can we find a business problem that a lot of businesses have that they're willing to spend money on and solve it. And her whole copywriting philosophy is something called pain dream fix - where do they want to be? How do they want either their life or their business or whatever else to be different, say a year from now? She has a very data driven approach to doing that so she goes through and mining reviews on Amazon for competitors products.
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