Willy sat down with James Lawrence, world-renowned speaker, bestselling author, and endurance athlete known globally as the “Iron Cowboy.”
James stunned the endurance world by completing 50 Ironmans in 50 days across all 50 states and then pushing the limits of human performance even further by completing 100 full-distance triathlons in 100 consecutive days.
He and Willy discussed James’s unlikely path into endurance sports, the mindset needed to push through pain and self-doubt, the power of consistency over time, how recovery and daily habits drive performance, and the leadership lessons that come from doing hard things.
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