From Google to Cresta: mission continuity

Can you scale customer support without burning out agents or frustrating customers?

Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche.

In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics.

Guest: Ping Wu, CEO of Cresta

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