Creative testing and forcing underexposed videos

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges.

He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.

In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.

If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.

You will discover:

✅ How to generate and test hundreds of ad creatives per month with a tiny team

✅ How to treat App Store search like a code optimization problem

✅ Paid growth insights from Meta, TikTok & influencer marketing

Learn More:

Explore Be Hard

👉 https://www.behard.co/

Connect with Zakhar on LinkedIn

👉 https://www.linkedin.com/in/zakhar-azatian/

You can also watch this video here: https://youtube.com/live/TpH3xu-DjqU

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