Barry Nalebuff: A Radical New Way to Negotiate
Summation with Auren Hoffman
00:00
How to Innovate a New Business?
Take an idea that's out there and hen hamr i and turn it upside down. Ask, what is the opposite? And it won't necessarily solve the same problem,. But it might solv a new problem and stimulate your thinking. Another thing i'm a huge fan of is looking at where incentives are misalined. We just come to live with those things. If you can see the misalining of incentives, then you can fix them and come up with the new business.
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