197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
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The first thing that 'm looking at an sales force. I'm trying to understand their data structure. When they think about lead sources, a lot of companies will use top level lead sourceor departmental source. And then i'm trying to see how do they segment their market nattribution? Typically they're oing to have primary campaign source, which is like damo request, newsletter, sign up e book,. They're also going to have u t m data, which could be in referl source or u t m channel, structured like that. So it's like, where do they convert on? What channel do they come from? It was digital some trying to figure those
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