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How To Use Social Media to Build a $1M Personal Brand | Ep. 50

Amplified Impact with Anthony Vicino

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How Do We Overcome Obscurity?

When you're first starting a personal brand, the thing that we all have to overcome is obscurity. Like Facebook, Instagram, Twitter, YouTube, these are free platforms with incredible distribution power. If your customers don't know it, then you can't serve them or do business with them. And for me, my personal journey on this front began a couple of years ago when I exited escape climbing and started Invictus Capital.

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