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Episode 118: Customer Top Tasks with Gerry McGovern

UI Breakfast: UI/UX Design and Product Strategy

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Introduction

Jerry McGovern is a famous UI UX expert and an author of six books on customer experience. We're gonna talk about his famous framework of customer top tasks. Jerry: I've been doing digital type stuff, then very much focusing from about 98 onwards on customer centristy and the customer and the user experience.

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