Why CMOs must know their numbers

Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).

Timestamps

00:00 - Intro
00:34 - You just do the cutting, sticking and colouring in
01:42 - Why knowing your numbers is so important for CMOs
05:25 - Making the case for long term marketing investment
08:10 - Why CMOs need to earn the right to take risks
12:05 - Managing internal politics in the c-suite
15:16 - Kory’s formula to create successful work