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The Economic Buyer

The Advanced Selling Podcast

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What's the Number One Factor in Purchasing Decisions?

Gant: Why is it if economics is the number one factor, why is it that for that particular person? Gant: We've got to make sure we understand what those pains are. He says there's a book called the blue ocean strategy by a couple of really smart people. Don't fight in the red ocean; go find a place where you can charge premium stuff. Tumposthe click and clack might say, do that.

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