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GEN C: Beauty Meets Blockchain with the Co-Founder of KIKI, Jana Bobosikova

CoinDesk Podcast Network

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Co-Creation and Community Engagement in Beauty Brand Innovation

The chapter explores the development of a co-created beauty brand that involves users in product creation, leveraging internet collaboration and rewarding participation. It discusses the creation of a unique nail product, the brand's community-first approach, user rewards, and the balance of catering to both crypto enthusiasts and mainstream consumers. Emphasizing the importance of data, blockchain technology, and customer feedback, the chapter highlights the principles of KIKI brand as a web3 entity focused on co-creation and connected ecosystem building.

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