You Have to Choose Who to Lose

We get into that we call t your your unique selling proposition. You know, why should people choose to do business with you? You know? And even considering an option may be to not spend money at all. Yes, you've got to have that compelling story. Well, is that's part of it. But also, what i've noticed is that there're some people who are cereal ancpers, aren't bad. Some people start off with the business and they're like, they don't, they didn't write anything down. And so their business model keeps changing. Therefore, they are actually getting nowhere. We just took them off the list. A, don't work