#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
- Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
- How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
- How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
- (00:00) - – Intro to Jen
- (08:25) - – Why you should have a mentor and how to get one
- (10:15) - – Sales experiences and becoming a Chief Evangelist
- (13:46) - – Making the leap from side hustle to full-time
- (18:13) - – Why your career experiences should be diverse
- (22:58) - – The shallow impact of diversity panels
- (27:02) - – How Jen built her personal brand
- (30:23) - – Creating unscripted content that’s still clear
- (33:55) - – Being authentic in marketing
- (38:50) - – Don’t use templates for customer conversations
- (45:12) - – Strong relationships between product marketing and sales
- (45:59) - – Being customer-centric
- (51:21) - – Why you need to be a good storyteller
- (53:10) - – Challenges of data analysis
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