594: Your Prospect's Greatest Fear - Jason Cutter
Daily Sales Tips
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Are Your Prospects Afraid of Change?
Jason cutter: Your prospects all have one fear in common, and it's the fear of change. He says to make them feel safe is an achronym for successful at fear elimination. Give emotional assurances as well as business assurances. And then, of course, offer testimonials, case studies, social proof.
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