#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
00:00
What You Can't Sell Is Five % of It
i like to talk about an unfair advantage, what isr the advantage you have in the market? But i think if small businesses kind of look at it that way, there's a real advantage. There's always something that adds value to your product that you can focus on. How do you help a small business figure that out?
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