15 Rules of Negotiation (Skills & Tactics)
The ALUX.COM Podcast
00:00
The Best Alternative to Negotiation
Negotiation is a game between two parties that try to guess each other's serve point. The worst thing you can do entering in a negotiation is not having a back up plan. Batna stands for best alternative to neg ated agreement, which means acquiring as much control on your side as possible.
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Transcript
