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How To Take On A Male Dominated Industry And Win Ft. Bev Founder & CEO, Alix Peabody

The Bossticks

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How to Be a Successful Founder

A lot of young founders don't realize that their goals may not be the investors' goals. You get these crazy runaway evaluations of someone's really good at fundraising, but you don't necessarily know what it is that they are expecting you to return on that until you're in it and you're not performing up to what they need. Be super clear with people about, okay, if you give me this valuation, are you expecting a four extra turn in three years? Like, can I actually do that? Can I provide that? A lot of places will put in liquidation preferences, which basically means we get paid back four extra return before you get a dollar.

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