Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 138: Podcast 138 - What Makes a Good OFFER for Content Marketing?

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

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What Is Content Marketing?

Content marketing is where you put content out into the world, whether it's on social metin your block and email or other people's blogs. Typically, it is based around what i call a symptom. What we mean by a symptom as they have a specific problem, a specific question, o specific issue that they are trying to solve. And so find your content, either directly or indirectly, or through somebody sharing it with them, or doing a search on google,. but that piece of content is addressing what their current focus is right now. So for example, the way i found stew was i was looking for information on how to increase my pull ups. I found somebody talking about stew had

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