Why Brazil attracts cross-border platforms

Last week, Temu joined its competitors - Shopee, Aliexpress, and SHEIN - in Brazil, marking its presence in 70 countries.  This expansion comes despite recent legislation imposing a 20% additional tax on cross-border e-commerce parcels below $50 in value (in addition to the 17% ICMS already charged).

What makes Brazil such a hot market for so many cross-border e-commerce companies? And what unique challenges do they face operating in Brazil?

Tune in as we delve into Temu’s recent entry into brazil, and where Temu might venture next. 

Featured article: 

Temu has launched in Brazil, despite all the challenges, TheLowDown

Southeast Asia & Latin America: Learning the digital emerging markets playbook, Momentum Works 

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