Pivoting from marketing to certification consultancy

What happens to trust when AI can generate “smart-sounding” narratives at scale? Kenny sits down with Shane Gring (Founder of Certainly) to unpack why authority is shifting, why attention is becoming a commodity, and how leaders can stand out with a real point of view—not just polished content. They break down the difference between a course and a certification, what “high-integrity” credentialing actually means, and how to know when your expertise is ready to become a credential. If you’re building influence in a noisy market, this episode will help you create signal people can trust.

Listen on Other Platforms

Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

YouTube: https://www.youtube.com/@KennyLange/podcasts

Website: https://howleadersthink.kennylange.com/

Shane Gring Resources

Website: certainly.coop

LinkedIn: https://www.linkedin.com/in/shanegring/

Hashtags

#HowLeadersThink #Leadership #ArtificialIntelligence #Trust