Introduction

On this week's show, we're talking to columnist, author and category designer kevin mane about category design. Kevan co authored a book called play bigger, all about how to define, develop and ultimately dominate a new class of business. Kevin says that winning to day isn't about beating the competition at the old game; it's about inventing a whole new game. It's a fascinating conversation, which we hope you'll enjoy. And if you do, we'd love it if you us a review.