Is “weird” marketing actually working in home services… or are contractors missing massive opportunities?
In this episode of Owned and Operated, John Wilson is joined by Sam Preston (CEO of Service Scalers) to break down unconventional marketing channels that are quietly driving real revenue for home service businesses.
From advertising above 100+ stadium toilets to generating leads through church bulletins and local newspapers, this episode explores the overlooked strategies that most contractors ignore—and why they work.
They also dig into why crowded channels like Google and Facebook aren’t the only path to growth, and how thinking differently about marketing can unlock cheaper leads and stronger brand recognition.
In this episode, we cover:
- Why “weird” local marketing channels still drive real results
- Real-world examples: stadium ads, newspapers, church bulletins, pizza boxes, and more
- How overlooked channels can outperform traditional digital ads
- The power of brand familiarity and low cost per impression
If you’re looking to grow your home service business, reduce customer acquisition costs, or find an edge your competitors aren’t using—this episode will change how you think about marketing.
Host: John Wilson
https://www.linkedin.com/in/johnbwilson1/
Guest: Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
