Is Your Product Development a Life Cycle of Inaccessibility?

Senior interaction designer, and your inaccessibility programm lead. How do you make sure that the right decisions are made early on? It should be part of multiple parts of your cyclo if you want a specific outcome out of your product development. You really have to think about what the risk is, and then you can map that back to how much time and effort you need to be spending on getting that right.