The Three Different Linear Active, Multi Active Reactive Approaches to Cross Cultural Communication

Losing face means that you do something which is against your reputation. Let's for instance, suppose you're a good painter, but a poor mathematician. You can lose face by some people being too direct with you or brutally direct and that would cause any Asian to lose face. But of course Asians are very indirect. So they would never criticize you openly. I mean, even if you're in a room which is too hot, they would never say to you, why don't you open the window? They would say something like so this is fun. There's nothing in here, isn't it?

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