Working with Nick Shackelford

Nathan describes collaborating with paid-ads expert Nick Shackelford and the remote challenges they faced.

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We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for connection. And when it comes to deals, creative work, strategic alignment, and building real trust, Zoom just doesn't cut it.

I learned this the hard way while building something with Nick Shackelford, one of the best paid ad experts in the world. We were collaborating remotely for months — different timezones, misalignment, things stalling. Then we flew him to Melbourne for four days. I'm not exaggerating: we got more done in those four days than we had in three to four months remotely.

In this episode, I break down why in-person collaboration is still the most powerful tool you have as a founder, and how to use it strategically without abandoning the remote work you've built.

Here's what you'll take away:

Why remote tools are essential but not a replacement for face-to-face connection
The data: professionals expect 36% more revenue from in-person interactions vs. virtual ones
How physical proximity unlocks faster problem-solving, better ideas, and deeper trust
Why deals, partnerships, and team alignment happen faster when you're in the same room
The hybrid model that works: operate remotely, but meet in person strategically and frequently
How to use in-person time to unblock projects, build culture, and accelerate outcomes

If you're feeling stuck with a project, misaligned with a partner, or struggling to build real connection with your team, this episode will show you how to break through by getting in the same room.

If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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