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Why do companies with strong consumer appeal tend to outperform? The team breaks down the elements of a resilient brand and then uses that lends to discuss recent financial results from Unity Software (NYSEL U) and Zillow Group (NASDAQ: Z).

Alicia Alfiere, Rick Munarriz, and Tim Beyers discuss:

- The thinking behind David Gardner's fifth trait of a Rule Breaker: strong consumer appeal.

- The world's most valuable brands and what makes the best brands resilient.

- What fresh results from Unity Software and Zillow say about the resiliency of their brands.

Don’t wait! Be sure to get to your local bookstore and pick up a copy of David’s Gardner’s new book — Rule Breaker Investing: How to Pick the Best Stocks of the Future and Build Lasting Wealth. It’s on shelves now; get it before it’s gone!

Companies discussed: AMZN, MSFT, AAPL, U, Z

Host: Tim Beyers

Guests: Alicia Alfiere, Rick Munarriz

Producer: Anand Chokkavelu

Engineer: Dan Boyd

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