What Is Marketing?

Dean Obeidallah: Marketing is a positioning game, and it really is about positioning. He says if you want to get the right types of clients, you need to put out the right bait. "If no one's biting, then, you know, either you're not fishing, you're not putting out the wrong bait," he says. 'It's amazing how you have so much clarity on now, on things that you did then'