Composable platforms and media integration

Welcome to Agency Business.

This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different.

The Agency Business podcast is part of the Marketecture Media podcast network.

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