Community vs. audience distinctions

#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to.

Timestamps

• (00:00) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar
• (08:59) - - Personal brand building: how they started and how they justified it before it was a playbook
• (13:24) - - How to handle trolls and critics when you post publicly
• (17:16) - - Do marketers have to build a personal brand? What "building in public" actually means
• (22:24) - - The difference between an audience and a community, and what brands get wrong
• (25:28) - - Personal page vs. company page: where to focus your energy
• (29:31) - - Audience Q&A: how to get reluctant executives to post
• (33:56) - - Ghostwriting for executives: what works and what doesn't
• (36:42) - - Shifting from B2C to B2B social: how to reset your metrics and mindset
• (39:15) - - What's changed on LinkedIn and what you had to let go of
• (41:20) - - What B2B and B2C can learn from each other
• (44:13) - - Rapid fire: favorite LinkedIn follows, creative inspiration, books
• (47:26) - - One tip for people just starting to build a presence online

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