RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
GTM Live
00:00
How Word of Mouth Can Help You Create Demand and Buy
I think the thing a lot of people miss is that no matter what data you get it's valuable if you're getting people in there submitting like spam trash garbage. It's an indicator of how effective are you at creating your own demand using your own owned channels. We need a much larger data set to make business decisions than just looking at touchpoint based digital attribution.
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