Choiceology with Katy Milkman cover image

Not by a Long Shot: With Guests Katia Jordan & Craig Fox

Choiceology with Katy Milkman

00:00

Are You Risk Averse for Losses?

We typically assume that people are risk averse. Empirically, we know that people's risk preferences actually flip in various ways. People pay a premium to avoid a small probability of losing something just as they're willing to pay a premium for a small chance of winning. It's part of a model, so it helps explain some of the anomalies and people'srisk preferences.

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