How to Increase the Lifetime Value of a Customer Acquisition

Every industry has their customer acquisition costs, but is the finance team as focused as we see in the sass companies? The sass companies just seem to have this lazer focus. That lifetime value's got to be bigger than the cost of acquisition. Then you're building a stream of profits. Those profits of the money you have to reinvest in further enhancing your value or going out and gettin new customers. We had to open the vault for this one. This was quitea, quite a few episodes ago. It's episode seven, episode five 78. So i went back. This is apisode five 70. And it is absolutely worth listening to. But this is beyond platinum diamond