What's Next for Category Design?

The book came out five years ago so, and we primarily working with pre ipo start up. So a lot of these things are sort of in the works right. Theyre coming through the sure, it's been rlate to see a lot of, you know, super stars but we've had a couple of big successes. Now, there's the chris allan dave contingent, who originally had their play bigger firm early on when the book was just coming out. And an qualtri ended of getting bought for ke 18 billion dollars by s a p,. which then turned round and put qualtrics out into the public markets again. That's been an enormous success.