
James W. Cortada, "IBM: The Rise and Fall and Reinvention of a Global Icon" (MIT Press, 2019)
New Books in Science, Technology, and Society
00:00
How to Write a History of the Company
i knew i was going to eventually write a history of the companyy it was just inevitable. And people will start asking me, well, you know, portata, when are you going to write your history? I can't write it while i'm an employee, that's inappropriate. So then i retired at the end of two thousand and 12 and a working at i b m is very pressure felt,. so i needed about a year to sort of get some distance after graduating from university. Then i said, ok, i am now going to write this book. The audience would be academic on the one hand, but all my ibium colleagues on the other.
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