My guest today is Sally Hogshead, a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive.
The topic is her book How The World Sees You: Discover Your Highest Value Through The Science of Fascination.
In this episode of Trend Following Radio we discuss:
- Fascination and paying attention
- The seven different categories of things that fascinate us
- What those who fascinate have in common
- Developing a personality assessment that shows how the world sees you
- Understanding your own personal branding
- Analyzing Michael Covel's own fascination survey
- Not being a commodity
- Why if you're not generating a negative reaction from someone, you're probably not fascinating anyone
- Why you don't want to be vanilla ice cream
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
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Hope you enjoy my never-ending podcast conversation!
