Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
No BS Mastery Podcast
00:00
Do You Want to Be an Expert by Your Prospects?
Do you want to be seen as an expert by your prospects? Well don't tell them in the first conversation that your time is free. We all value information we pay for more than things that we get for free. Most people will always go with inaction because it's easier. And not having skin in the game makes it really easy to succumb to a competitor of working with you or taking action, and that's inaction.
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