Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?
In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica Korthuis for a conversation about what it really takes to sell an online course in today’s market. They unpack the pressure many course creators feel to follow big-name launch strategies, the reality of trying to sell without a massive audience, and why more visibility does not always mean better results.
You’ll also hear a refreshing discussion about sales runways, early adopters, audience-building, partnerships, and the common marketing mistakes that can quietly hold a course back before it ever has a real chance to succeed.
If you’ve been trying to decide between launching and evergreen, feeling overwhelmed by online course marketing advice, or wondering how to sell your course in a way that is sustainable, strategic, and actually aligned with the business you want to build, this episode is one you won’t want to miss.
Jessica Korthuis is a 2x entrepreneur, award-winning marketing educator, women’s business advisor, Group Vice President at Full Tilt and the Co-founder of Her Brand & Co., the leading marketing educational platform for women-owned businesses (which was acquired by Full Tilt in 2024).
Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and a two-time award recipient of the Womenpreneur Education Business Innovator of the Year by the Influential Businesswoman Awards.
She is known for her engaging energy and frequently speaks on the topics of marketing, sales, and how to grow and launch profitable businesses.
She’s been featured by the Amazon Small Business Academy, Entrepreneur Women, The Lean Startup Co., IFundWomen, The Female Founder Collective, The Women’s Business Enterprise National Council (WBENC), and many others. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation, and is most happy spending time with her husband and daughters.
https://herbrandandco.com/
https://www.instagram.com/herbrandandco/
https://herbrandandco.com/her-brand-and-co-subscriptions
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