RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
GTM Live
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How to Build a Podcast to Test Your Messaging in a Sales Environment
There's very few marketers That actually tests their messaging in a sales environment to know whether or not it works. The challenge is still how much voice you're allowed to have Totally. I was talking at google today They have almost 300 people just on their demand gen team Yeah, but when it comes down to it I call like the difference you have product market fit which is like does the product help the customer achieve the outcome that they desired within a specific period of time You have go to market fit. Can I repeatably acquire customers with a specific cacta ltv ratio that will scale? And you have message market fit am I able to Message the product to a specific segment in a way
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