Naive Design & Doodle Style Growth

It's time for another Etsy Trends episode!!!! Today we're exploring the design shifts shaping buyer behavior as we head into 2026. These are the cues that can help you plan smarter, design intentionally, and create products that really resonate with shoppers in the year ahead.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

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Colors of the year:

Benjamin Moore: Silhouette AF-655

Rich espresso brown with notes of charcoal

https://www.elledecor.com/design-decorate/color/a69034685/benjamin-moore-color-of-the-year-2026/

Behr: Hidden Gem-- A smoky jade green

https://www.behr.com/consumer/inspiration/2026-color-of-the-year/?utm_source=google&utm_medium=cpc&utm_content=brand&gclsrc=aw.ds&gad_source=1&gad_campaignid=14432388671&gbraid=0AAAAADkfjhVbFdqCzMYil1rMqa0P7oQqN&gclid=Cj0KCQiAubrJBhCbARIsAHIdxD8OnS65zRJdwoStdexqwO0nKCjVyzoeDlDKfB4PBdmqQQf6ia14gzAaAieuEALw_wcB

PPG has named Secret Safari—a yellow green with lime undertones

https://www.ppg.com/en-US/industrialcoatings/color/coty

Sherman Williams is projecting a few different palettes including:

Icy cool toned pastels

Bold warm fiery colors like natural clay, buttery yellow

Sophisticated dark nocturnal colors—think dark neutrals with a moody edgy

Foundational neutrals (interesting—it seemed like other sources are saying they're out)

https://www.sherwin-williams.com/en-us/color/color-collections/colormix-forecast/2026

GREAT TREND RESOURCES:

➡️ https://datumcp.com/top-graphic-design-trends-to-watch-in-2026

➡️https://www.kittl.com/blogs/graphic-design-trends-2026/

➡️https://www.hemispheredm.com/latest-trends-in-graphic-design-defining-2025

➡️https://elements.envato.com/learn/graphic-design-trends

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HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/210