197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
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How to Get Double the Revenue From Your Leads
Companies will take all their m cls, or whatever their measuring, and then they say, okt of all the m cs, we win one % of them. And what they don't understand is that not all m cls are created equal. I woing to go through that with sales force data right now. So let's look at by lead source, or conversion and lhet's talk through what the lead to win rates are for each of these. There's a very large range between a point one % paid search lead in this company and an eight % demo request. 80 x better conversion rate from m c l to customer. These are the flaws that happen when you make
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