RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
GTM Live
00:00
The Differences in Demand-Gen in Different Markets
I don't think that you necessarily need to think about the balance between creation and repurposing. You can only really repurpose if you create in the first place. There are some trends that seem to be happening almost across the board, including B2B buyers trust their peers more than anybody else. I've worked with many companies that are based in UK or Belgium or Germany or Sweden because they have higher brand awareness. It's a lower priority market for a lot of companies and there's less competition overall.
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