How to Make Your Opt-in Page Work for You

When you figure out what motivates somebody in something like real estate, it's largely going to stay the same. The copy that we set up then is almost identical to the copy that they still use today for the, for the opt-in page. And I remember doing the little testing on that. We'd let 200 people come to the site and we'd get the, you know, how many people left their name and email  and then we'd make a little change. That one gets a slightly better conversion rate.