Designing the Revolution cover image

The Dynamo

Designing the Revolution

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How to Improve Your Volunteer Numbers

Central team collects statistics centrally so you can look at who's doing well, work out why they're doing that well and then spread that system throughout. If one group is phoning people the following day and they're getting 50% of people giving donations but all the other groups are phoning people three days later and getting 20%. The beauty of statistics is you've got objective information to show that this is more effective,. broadly speaking. In other words, the statistical information empowers. It doesn't disempower because it's used in order to create this mission. So some of the variations on the theme is, as we've said a hundred times now, this is an initeration

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